TikTok data on U.S. users was always held in the U.S., so it’s just moving from one cloud to another. ByteDance’s SSP also allows for new product teams to easily integrate best-in-class technologies and features, saving precious time and resources. When one team was exploring HR opportunities, for example, it was able to incorporate AI technologies that had been built by the SSP algorithm team, including interview transcription and resume scanning.

  • A ByteDance spokesman initially claimed that Aziz was suspended because of a previous offense that violated TikTok’s policies.
  • Increased regulatory barriers were also introduced against the company because of tensions between the United States and China.
  • Our success over the last nine years has been predicated upon our ability to innovate at just the right moment in the development of the industry.
  • He said TikTok should be clear on what it collects, where it is stored, how long it is stored for, and which employees of which companies have access to the data.

For example, when ByteDance tasks a new venture team with investigating user needs and market opportunities, the team can go to the user-research specialists at the SSP for data support, saving time on market analysis. In other companies, these tasks are undertaken by the product team, which is rarely best equipped for such information how to spot trends in stocks gathering. Subsequently, when a use case has been identified that justifies developing a new app or product feature, the product team is paired with engineers at the SSP level to develop the new product or feature. Last year, then-President Donald Trump sought to ban TikTok in the U.S. or force a merger with a U.S. company.

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ByteDance has long been celebrated as an “app factory” for its proven model of churning out apps and monetizing them through a robust back end of shared resources, from engineering to marketing support. multiple time frame analysis The result is a rank of household apps — Douyin and Toutiao in China and TikTok in the rest of the world. Standard Digital includes access to a wealth of global news, analysis and expert opinion.

  • “Since May 2020, TikTok management has reported into the CEO based in the U.S., and now Singapore, who is responsible for all long-term and strategic day-to-day decisions for the business,” a TikTok spokeswoman said in a statement.
  • The first product the group produced was the app Neihan Duanzi (“profound gags”), which allowed users to share jokes and memes.
  • Most users know the company only by its hit short-video app TikTok, which has been downloaded over 3 billion times globally, a feat only exceeded by Meta and its family of apps.
  • Douyin, for example, began with just a handful of employees, and the education team began with just two.
  • In 2022, ByteDance reported a 38% increase in revenue to $85.2 billion, as it cut back on costs, following 80% growth in 2021, the Journal reported, citing a financial document sent to employees.
  • As CNBC reported in 2019, China’s National Intelligence Law requires Chinese organizations and citizens to “support, assist and cooperate with the state intelligence work.” Another rule in China, the 2014 Counter-Espionage law, has similar mandates.

At C3 at Culver Pointe, a seven-story, 281,400-square-foot office at 5800 Bristol Parkway owned by IDS Real Estate, ByteDance added 53,202 square feet to its existing lease, bringing the total to 172,202 square feet. The Chinese technology company is also set to take over 90,049 square feet via sublease around the corner at 900 Corporate Pointe, which is owned by Northwood Investors and rented to Gen Digital (formerly Symantec and NortonLifeLock). Today, ByteDance founder Zhang Yiming released an internal letter announcing he will transition to a new role at the end of 2021, focusing on long-term strategy, corporate culture, and social responsibility. ByteDance co-founder and HR head Liang Rubo will become the new CEO, and Yiming and Rubo will work side by side over the next six months to ensure the smoothest possible transition. As a global company committed to transparency, we are publishing Yiming’s letter to employees below. Lewis previously worked for various agencies in the U.S. government, including on Chinese espionage.

Early success

Simply log into Settings & Account and select “Cancel” on the right-hand side. Any changes made can be done at any time and will become effective at the end of the trial period, allowing you to retain full access for 4 weeks, even if you downgrade or cancel. Change the plan you will roll onto at any time during your trial by visiting the “Settings & Account” section. During your trial you will have complete digital access to FT.com with everything in both of our Standard Digital and Premium Digital packages. In 2022, the studio has launched Marvel Snap in October worldwide, after closed alpha testing in the Philippines, and gradually entering open beta with the first country being New Zealand.

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Nvidia holds 95% market share in data center accelerators, and analysts estimate that its chips account for 80% to 95% of AI computing. “I find it to be a very low-probability threat model for actual national security concerns,” Webster said. Cybersecurity experts who spoke with CNBC said there are a number of risks that come with TikTok being so interwoven with its parent company. On the personnel side, ByteDance in April appointed Singaporean national Shouzi Chew to the role of TikTok CEO.


Jason Crabtree, CEO of cybersecurity company Qomplex, formerly served as a senior advisor to the U.S. He said TikTok should be clear on what it collects, where it is stored, how long it is stored for, and which employees of which companies have access to the data. Most importantly, TikTok also collects data in the form of the content that users generate on the app or upload to it. But one cybersecurity expert said it could expose users to information requests by the Chinese government.

To 7 p.m., but more often than not, she found herself working double shifts. That’s because the company’s Beijing-based ByteDance executives were heavily involved in TikTok’s decision-making, she said, and expected the company’s how to buy icon California employees to be available at all hours of the day. TikTok employees, she said, were expected to restart their day and work during Chinese business hours to answer their ByteDance counterparts’ questions.

TikTok Global would be U.S.-based and subject to U.S. laws and regulations. The belief is that such an arrangement would safeguard the potential for data mining and influence exerted by the Chinese government. TikTok faces an uncertain future in the U.S. and the European Union (EU). Efforts by U.S. lawmakers to ban the use of TikTok outright have failed on several occasions due to the popularity of the app and aggressive lobbying efforts by the parent, ByteDance.

After three years of experimentation, ByteDance made growing its education business a priority, launching no fewer than 11 different products in seven market segments. While this effort was stalled in 2021 by unfavorable government regulations, it demonstrates the company’s strategy of experimenting broadly within selected focus areas. A TikTok information sheet states that the company stores U.S. user data in Virginia with a backup in Singapore and strict controls on employee access. Most notably, one employee said that ByteDance employees are able to access U.S. user data.

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House Committee on Energy and Commerce to address accusations that the app is a threat to American national security. Chew downplayed any connection to or favouritism toward China’s government and elaborated on the steps the company planned to take to better protect the data of American users. Despite this reassurance, the U.S. state of Montana passed a law to ban the app in the state. In March, I began discussing with a small group the possibility of having Rubo, the co-founder of ByteDance, taking over as CEO, and leveraging his strengths in management, organization, and social engagement. Rubo previously helped me found another company, so we have worked together closely for many years.

Like many other social media sites, TikTok also makes money from in-app purchases. Users can buy coins priced from 99 cents to $99.99 and use them to tip their favorite creators on the platform. Marketing on TikTok is still maturing, but a growing number of agencies are eager to help brands create the kind of quirky content that gets clicks on TikTok. Conventional advertising that stresses a product’s superior qualities doesn’t work.

Employees report that higher-ups are easily accessible and very helpful, facilitated by shared OKRs and lack of worries about title differentials. Mentorship is also prevalent in the organization and is common amongst peers, who generally see each other not as competitors but as collaborators toward a common goal. Inspired by Google, ByteDance’s strategy and operations are driven by a transparent, bi-monthly Objectives and Key Results (OKR) system that flows from the very top, aligning the priorities and actions of SSP and product teams. Fulfilling OKRs, which typically involve multiple teams, rather than individual team achievements, accounts for the bulk of one’s performance at ByteDance. As expected, because so many capabilities have been centralized into this large SSP, the actual product teams tend to be small and focused, especially in the exploration stage.

“I’d be shocked if they are not storing all the videos being posted by teenagers,” Kumar said. “Twenty years from now, 30 years from now, 50 years from now when we want to nominate our next justice to the U.S. Supreme Court, at that time they will go back and find everything they can and then they’ll decide what to do with it.” The former employees who spoke to CNBC said the boundaries between TikTok and ByteDance were so blurry as to be almost non-existent.

The teams are highly specialized, so that the right people can be found and flexibly deployed as needed to each new venture. Cloud and shared operational tools, some of which have been developed in house, allow ByteDance to maintain this seemingly complex organizational setup. Product and related teams still focus on serving customer needs, but they rely on different SSP teams to accelerate development and growth.

TikTok’s Business

In 2022, ByteDance reported a 38% increase in revenue to $85.2 billion, as it cut back on costs, following 80% growth in 2021, the Journal reported, citing a financial document sent to employees. During the past decade, ByteDance has proven itself time and again to be a spectacularly innovative and successful company. This has been true not only for TikTok but many of its other apps, which have vast numbers of users.

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